Concepte i disseny de la gamma [ka·kaw], la marca de xocolates d’Ametller Origen. Des del naming, fins al packaging, passant pel disseny del logotip i la impressió a peu de màquina, ha estat un dels projectes més immersius que he dut a terme.
Inspirat en la barreja dels ingredients durant el procés d’elaboració, la identitat d’aquest producte destaca pels fons marbrejats i fluids.
Projecte realitzat per a Ametller Origen.
Direcció d’art: Marta Guilera.
Fotografia: Isaac Santana.
![](https://freight.cargo.site/t/original/i/ad8f17ca1ab736c468b38552acc45b38fa4d2632c05381b5c3961530884b338e/KAKAW-D-copia.jpg)
![](https://freight.cargo.site/t/original/i/e22ca8b0cac3f651326edb0492e882ec85261737b3c38a677a7af236c4d6a826/KAKAW-C.jpg)
![](https://freight.cargo.site/t/original/i/d58a2bad0da5a2b5a084fbf1fdb682dc0d1996e14cddad9b8e83e6dcb208441d/KAKAW-B.jpg)
![](https://freight.cargo.site/t/original/i/308ddc6111f31bc4162e4ae6a962e9973d70137a9e36fd8000554b84ab775268/KAKAW.jpg)
![](https://freight.cargo.site/t/original/i/617bc09dfacab07a1338e4dbaeca3b8b9e219e0c70c7d12a72fc41b7423c3ebe/KAKAW1.jpg)
![](https://freight.cargo.site/t/original/i/6cea10f9328d4d4b26a050063564a43a9b010ac7e20df93c8ebeec4dcf4ad31c/KAKAW3.jpg)
![](https://freight.cargo.site/t/original/i/250c0ed1ff4f30e2709e60455d863f034e781331aa1ad056de5cd798bbba65dc/KAKAW2.jpg)
![](https://freight.cargo.site/t/original/i/0e597a8c9475d6c276aadaa6e8bc12f9443fc30a38e81485e33c019ec4c458ea/KAKAW4.jpg)
![](https://freight.cargo.site/t/original/i/ed34a4bc6a111a8f5fa0f3aa4c721c3d39f81d7cf2036ad9dd81fb1dfcabc939/KAKAW5.jpg)
![](https://freight.cargo.site/t/original/i/e77b092588633a442419d41f532911afe305476d8f3f4a762ccc70e061c4ffd7/KAKAW7.jpg)
![](https://freight.cargo.site/t/original/i/1c7d619a1c57f04069275bf69cac5bc4ae9a0ca54b84c3de7627e77d67ce017a/KAKAW6.jpg)
![](https://freight.cargo.site/t/original/i/256d0f6d26ccdbb3f27d92d7754e919476a9a19bd0de84769548cca588c79c9d/KAKAW8.jpg)
![](https://freight.cargo.site/t/original/i/f16e10684480a1e7c857677aceb62973d0c86efe49e8fe2ab4e7b559b74fa6dc/KAKAW9-O.jpg)
![](https://freight.cargo.site/t/original/i/68fc9ef95cfe307d8b6c8673dfaabe6f92622b5298f2627ec83b268d8377de90/KAKAW8-O.jpg)
![](https://freight.cargo.site/t/original/i/58a8d09a8155ca74fbd0aaca1eb50c39cd09accf3874520cff5c9c1e7ebad103/KAKAW-E.jpg)
![](https://freight.cargo.site/t/original/i/246a86ee020c26a6f951a1c0bb2f2ad6e652dadf9d6b679df572298cb548df8b/KAKAW-A.jpg)