Concepte i disseny de la gamma [ka·kaw], la marca de xocolates d’Ametller Origen. Des del naming, fins al packaging, passant pel disseny del logotip i la impressió a peu de màquina, ha estat un dels projectes més immersius que he dut a terme.
Inspirat en la barreja dels ingredients durant el procés d’elaboració, la identitat d’aquest producte destaca pels fons marbrejats i fluids.
Projecte realitzat per a Ametller Origen.
Direcció d’art: Marta Guilera.
Fotografia: Isaac Santana.
![](https://freight.cargo.site/t/original/i/c3f915e4340f5f35d256011882f771ea9f37669f7997ef7cd4d9ae3fd4661dbe/KAKAW-D-copia.jpg)
![](https://freight.cargo.site/t/original/i/c6b44a8c9174b27e15411f6fe866160aa964d735e11d9087dc565b3460ab7ac3/KAKAW-C.jpg)
![](https://freight.cargo.site/t/original/i/32e4ed2ed7f125458e963f5851ea3b6b0c956fec9b2e6633e0defcdbef95f71a/KAKAW-B.jpg)
![](https://freight.cargo.site/t/original/i/66934b64390d08155380531005c58709b88874390c372f2b2e33c58bdfd269c2/KAKAW.jpg)
![](https://freight.cargo.site/t/original/i/dcc37b6094b8a803ae1a4706e0a5a315f09a110617543bd0c6299f8a8a2b80f5/KAKAW1.jpg)
![](https://freight.cargo.site/t/original/i/5fcd8fdbcbe9fbeee95dafd544aa42880bb437b82e3e1a2c70fc01c80c1d3af5/KAKAW2.jpg)
![](https://freight.cargo.site/t/original/i/bbbd6b9d73d7fb4edfe2ec8db8a4a6c2b3daf8f480d30838f7144f89dee7608b/KAKAW3.jpg)
![](https://freight.cargo.site/t/original/i/7eb692dd22006415879abdc18241c3abcc468e32f6311ba7716d569c01d95911/KAKAW5.jpg)
![](https://freight.cargo.site/t/original/i/104bd70feb6956d6f0560a5aaa4a86d987e715f0903626a97287bf747ad5114a/KAKAW4.jpg)
![](https://freight.cargo.site/t/original/i/4f23b39499fe119ae6e5e7191d76b8ed1840b64b4419ec9b356b6c02825939ba/KAKAW9-O.jpg)
![](https://freight.cargo.site/t/original/i/9e23eaf0bafad94e7b95ab6127c641f0f718815ebf8238473a6a3c1cbed8fd35/KAKAW6.jpg)
![](https://freight.cargo.site/t/original/i/fd2f783aa640a332f93ea7079d3db9fd20a8e9478b6e72d5283ee9d1b75361e5/KAKAW7.jpg)
![](https://freight.cargo.site/t/original/i/fad9b91b9c720a1f53daa48c0fe28e3475c3ea88530570dcd3b34395c8bd429f/KAKAW8.jpg)
![](https://freight.cargo.site/t/original/i/8ff19f034b8ee0e8a1dc8e789fe407c7b8e5d22fd9a5cdb43bdfc61e08ad82fe/KAKAW8-O.jpg)
![](https://freight.cargo.site/t/original/i/4f986e669d904f1ac859428dfba78c15093b3bbd460bc5b7dc492e5de8c87d36/KAKAW-E.jpg)
![](https://freight.cargo.site/t/original/i/6b745f724d6f394e631f600d2ef2cfdddd52d3fa093402e73dfa76dc5265e667/KAKAW-A.jpg)